THE BRIEF
The Brief
The Big Tuna Project created and was the major sponsor of a 15 km walk to raise awareness of men’s mental health. The event brought together 170 participants and encouraged blokes to check in with their mates, ask how they’re really going and make space for honest conversations about how they feel.
The client wanted custom event T-shirts that participants could wear comfortably over the 15 km route. The design needed to bring together two front logos, a photograph, sponsor logos and the event tagline. With several elements to fit on one shirt, the layout mattered as much as the choice of garment..
OUR SOLUTION
We recommended a lightweight, breathable sports T-shirt in a full range of unisex sizes. It suited the distance participants would be walking and gave the organisers one consistent shirt style across the size range.
We combined screen printing and direct-to-film (DTF) printing to suit the different artwork on the shirt. On the front, we screen printed two single-colour logos. For the main back print, we used DTF to reproduce the detail in the photograph alongside the sponsor logos.
We explored several ways to arrange the sponsor logos and worked with the client to approve the final layout. The position of the tagline was especially important, so we screen printed it separately on the back. That gave us precise control over where it sat in relation to the photograph and sponsor artwork.
The finished event shirts brought the photograph, sponsor recognition and mental health message together on a garment chosen for the walk itself.
OUTCOME
The client received 170 T-shirts clearly showcasing their organising on the front, as well as the event and displaying the reason for the walk as well as the sponsors on the back.